MAJESA LIMITED was the dream-child of Jenny Froehlich (formerly Tzaig) and was founded in 1989, but her story begins much earlier than that.
Originally from Quito, the capital of Ecuador, after several years completing her education in Israel, she eventually came to England in 1972 where for twelve years she worked in the Ecuadorian Embassy in London in charge of the department responsible for promoting her country's products. During that time she became very much involved with GENUINE PANAMA HATS, one of the principal exports of Ecuador.
The year 1977 saw the export of Panama Hats reach a record of over five million sold to more than 120 countries including, of course, the United Kingdom. Naturally, Jenny was very much involved in this and fell even more in love with the product, which she had been acquainted with since childhood.
Eventually, on leaving the Embassy in 1984, she decided to make use of the many contacts she had made, both in the UK market and among the Ecuadorian suppliers, which together with her product knowledge, enabled her to start to import Panama Hats herself in a small way.
First of all she needed a business name and what better than to incorporate the names of her three daughters, Mavi, Jessica and Sally to form MAJESA! Well, that was a start! It was then just a long, painstaking, but very enjoyable task of getting the attention of the principal players in the UK hat market and convincing them of the expertise she could bring them to help expand their sales of the Panama Hat.
That all now seems a long time ago. Today MAJESA has grown to be the UK's largest wholesale supplier with unequalled knowledge in the industry of both the product and its country of origin. MAJESA supplies some of the biggest names in the hat business, which through Christys', are sold to Marks & Spencer plc.and many other wholesalers and retailers both large and small.
Because of the love she has for her country of origin, she has always taken a keen interest in the welfare of the weavers, who, as you will read elsewhere, work from their homes in small family groups. As a result of doing what she can to make sure that they are properly rewarded for the exacting and exceptionally skilful work they do, and have done for many generations, in 1995 Jenny Froehlich was awarded the World Vision Award for Development Initiative which was presented to her by HRH The Princess Royal.
Majesa Limited continues to expand and is gradually making headway into Europe and America.